Released on: February 13, 2008, 12:58 pm

Press Release Author: Larry Moore

Industry: Industrial

Press Release Summary: The new site includes a fresh, clean look, extensive product
content and incredible functionality to help consumers and trade professionals
choose from the best door products in the industry.

Press Release Body: FEBRUARY 6, 2008 - TAMPA, FL - After several months of research,
development and testing, Masonite is pleased to announce the launch of the new
www.masonite.com. The new site includes a fresh, clean look, extensive product
content and incredible functionality to help consumers and trade professionals
choose from the best door products in the industry. The site also includes great new
educational sections for those who want to better understand the door category or
get technical information about Masonite's products.

Masonite has designed three primary pathways into the site: "Browse, Design or
Choose." Browse leads the user to an extensive Product Gallery that showcases the
entire Masonite product line. In the Product Gallery, the user can find their
specific product through a short series of simple questions. Design features a "Get
Inspired" section with a beautiful collection of Masonite's latest photography and
the Door Designer. The Door Designer allows the user to build their dream door, see
it in a home setting (including uploading a picture of their own home), then find a
Masonite Dealer or Home Center to purchase. Lastly, Choose is for the user that
really needs to learn a bit more about the product before selection. In this
section, users have the opportunity of selecting products by door design or material
and learning about each. There is also a "Doors 101" section that is designed for
helping the user to get comfortable with the process of selecting and buying a door.


"Our goal was to simplify the process of selecting a door by developing a site that
was very user friendly, informative and comprehensively showcased Masonite's wide
range of interior doors and entry door systems," says Dale Mayfield, Vice President
of Marketing. "We feel that we have developed a world class site that rivals
anything today in the building products category." Many other sections of the site
have been enhanced or created such as "Technical Info, Where to Buy, Order Catalogs,
About Masonite, News and Events and Contact Us." For more information, please visit
www.masonite.com or call toll-free at 1-800-663-DOOR.

Masonite is one of the world's leading manufacturers of interior doors and entry
door systems. Throughout the company's 80 year history, Masonite has maintained its
focus on leading-edge innovation, manufacturing excellence and superior customer
service. Masonite is committed to delivering product and service innovations that
will enhance beauty, functionality and architectural design to its customers around
the world. Builders, remodelers, architects and homeowners rely on Masonite products
to create homes of distinction.


Web Site: http://www.masonite.com

Contact Details: lmoore@masonite.com